Create a business brochure for your Home Party or Direct Sales business. I’ve seen some fun examples of business brochures, but had yet to sit down and create my own. A few months ago, I was in Oklahoma with a few friends having a “work” day -you know, some work, lots of chat and collaborating. Using some of their examples, I finally sat down and created my own business brochure.
Extend your Elevator Pitch with a Business Brochure
An elevator pitch basically defines who you are, or your brand, in about 30 seconds -about how long you have to strike up a conversation in an elevator. A business card is great, but when you create a business brochure, you give potential customers and recruits a memorable story and the beginning of a potential long-term, loyal business relationship. A business brochure will extend the elevator pitch.
Create a Business Brochure for Customers
When you create a business brochure for customers, you’ll want to include important details of you business. What are your products? What is your mission? What is your story? Why do you find passion in your company? I love adding my brochure in my customer product bags, along with a Scentsy sample.
Create a Business Brochure for your Possibility Packets
Create a business brochure for your possibility packets to let potential new team members know what to expect. It’s a good idea to include reasons to join your company, mission statements, training opportunities, your story, your accomplishments and goals, and of course your contact information. It’s also a good idea to include a nice photo (professional).
Add QR Codes to your Business Brochure
There are many online QR code generators -just do a Google search. If your company has a specific video that will help tell more of the story, create a QR code and add it to your business brochure. I finally added my own Scentsy story to my YouTube channel, so the next round of my brochures will include a QR code with that link. If you have an online catalog, create a QR code that will direct to that link.
How to Create a Business Brochure
Some computers or printers have software programs built in to create business tools like business cards and brochures. If you can’t find what you need, try looking online. I’ve used Vista Print templates, but there’s also others out there. Most templates are easy to use, the most time consuming thing will be writing content and placement.
People are busy, we all have 100 things running through our brains -especially when out an about running errands. If you create a business brochure, and have it ready at a moment’s notice, your potential customers and team members will appreciate it. Make it professional, include nice photos, and think of what you would want if you were to receive a brochure from someone. It will be a bit time consuming to create, but it will be worth the effort.
Where to leave your Business Brochure:
Scope out community bulletin boards -laundry mats, restaurants, gas stations and mechanic shops, libraries, etc. Ask if you can add your business brochure. If you do catalog parties, or Basket Parties (as a Scentsy Consultant), then these brochures are great due to the limited contact you’ll have with these new customers. Do you have any other ideas? What would you use a Business Brochure for?